Inside Globe’s First AI Innovation Competition: The PLAI:Offs 2025

PLAI:Offs has been a resounding success—a vibrant showcase of creativity, technical skill, and collaborative spirit. As we gear up for the finals, excitement and anticipation continue to build. Get ready to witness the extraordinary solutions that could redefine how Globe works, serves its customers, and embraces the power of AI.

Exciting news as Globe’s pioneering AI innovation competition, PLAI:Offs, approaches its thrilling final stage! With the competition now in its crescendo, the energy is palpable across the organization, fueling anticipation for what promises to be a groundbreaking showcase of employee-driven AI solutions. Let’s dive into how we got here, highlight the finalists, and build up the excitement for the upcoming grand finale!

PLAI:Offs is Globe’s inaugural AI Innovation Challenge—a dynamic, inclusive platform designed to empower employees at all levels to craft real-world, AI-powered solutions to pressing business challenges. Open to every Globe Group team member, regardless of technical expertise, this challenge embraces curiosity, collaboration, and creativity. With a theme centered on AI for Automation in 2025 Season 1, the goal is clear: accelerate AI adoption across the company, foster cross-functional innovation, and upskill teams to leverage AI technology effectively.

The Journey So Far

Kicking off on March 25, 2025 at The Globe Tower, the event marked the start of an intensive, inspiring learning voyage. Participants attended five expert-led workshops that provided essential AI knowledge, tools, and frameworks to develop impactful project proposals addressing real business needs.

"We’ve seen how easy it is for companies to run generic hackathons that look good on paper but fail to spark lasting change. PLAI:Offs was built to break that mold. It’s not about pre-made challenges or third party-led ideas. It’s about empowering our people to identify real opportunities, run real experiments, and build actual AI solutions that move the business forward. Our Ka-OneGlobes don’t just participate, they lead the innovation." - Globe’s Chief Artificial Intelligence Officer & Chief Information Security Officer Anton Bonifacio

“PLAI:Offs is a strategic extension of our ongoing mission to democratize AI. It builds on a solid foundation of efforts already in motion at Globe; from rolling out ChatGPT Enterprise access to key teams, making Gemini for Workspace a standard tool for all users, to launching the Artificial Intelligence Guild to foster cross-functional learning and collaboration. Early programs like Pioneer Explorations have already proven the power of enabling teams to solve real business problems with AI. PLAI:Offs takes that same spirit and amplifies it, offering greater visibility, structured enablement, and a wider platform for experimentation. PLAI:Offs isn't about launching a movement, it’s about accelerating one that is already reshaping how we think and work," Anton added.

Following submission, a rigorous evaluation process saw the top 10 teams advance to the semifinal round, where they further refined their prototypes through deep dives into AI techniques and technical workshops. The competition then narrowed these contenders to the top 5 finalists, each showcasing innovative AI solutions in the live finals.

Key Phases of the PLAI:Offs Competition  

• Quarterfinals: Proposal Development & Learning

• Semifinals: Prototype Refinement & Technical Deep Dive

• Finals: Live Pitch & Defense before judges and a Globe-wide audience

Participants enjoyed low barriers to innovation—access to Globe-approved tools, data, cloud infrastructure, along with mentorship from internal “Team Captains” and external AI specialists. The goal: empower teams to succeed.

Judging Criteria

The judging framework emphasized Business Impact, Execution, Innovation, Pitch Delivery, Responsible AI Use, and Scalability. Exciting prizes await the top winners: Php 40,000 for first place, Php 20,000 for second, and Php 10,000 for third.

The Finalists — Spotlight on Innovation

Now, the moment everyone has been waiting for — the top 5 finalists!

These standout teams have demonstrated ingenuity, technical excellence, and a compelling vision for AI’s role in transforming Globe’s operations.

BAPEvolution (NTG) – Project AIRA

Artificial Intelligence Repair Assistant

AIRA is a conversational AI chatbot revolutionizing Globe’s broadband repair services. It automates route planning, data entry, troubleshooting, and serviceability checks, significantly boosting technicians’ efficiency. By offering real-time insights and standardized protocols, AIRA elevates the customer experience—reducing repeat complaints and improving field operations.

Team MalikhAIn (Marketing) – Project G.A.I.L.

Globe AI for Lifecycle

G.A.I.L. is an AI-powered platform optimized for managing Globe’s extensive partnership network—over 300 partners. Automating scoring, compliance, sponsorship assessments, and ROI predictions, G.A.I.L. streamlines partnership management, enabling smarter decisions and more impactful collaborations.

plAIboys (B2B) – Project PAPI

Predictive AI Partner Interface

PAPI enhances Globe’s sales funnel by delivering intelligent lead scoring and proactive account management. It briefs account managers on hot leads, suggests next steps, and provides real-time insights—driving sales acceleration and closing more deals.

917V AInnovate (917 Ventures) – Project QualifAI

API Testing Simplified

QualifAI automates API schema validation, naming, and security compliance, drastically reducing testing time. This platform ensures high API quality and governance, supporting Globe’s vast API ecosystem—over 1,000 APIs—enhancing software development efficiency.

917V AIgnite (917 Ventures) – Project Globe Guard AI (GG AI)

Real-time Scam Message Detection

GG AI combats SMS scams with intelligent detection and blocking. Utilizing NLP and behavioral analysis, it safeguards Globe’s customers by identifying malicious messages in real time, reinforcing trust and fraud prevention.

Other Semifinalists — The Unstoppable Pioneers

Although they didn’t advance to the finals, these teams generated innovative projects with significant potential:

• RAScals’ (HR) GLIDE: An AI career planning tool that provides personalized role and skill development insights to support employee retention and internal mobility efforts.

• NextGenOps’ (B2B) APO: AI-powered case management automates support workflows, reducing manual effort by 26%, enhancing SLA compliance, and lowering operational costs in Globe’s B2B support services.

• Fum Chum’s (HR) Pathfinder: An AI-driven internal mobility platform that analyzes employee skills and preferences to recommend personalized career paths and development opportunities within Globe.

• Team Sofia’s (B2B) Chatbot: A chatbot that automates common B2B customer inquiries, cutting resolution times from 78 hours to just 2 minutes and freeing support resources for higher-value tasks.

• Team BOT (Finance)’s Noise to Clarity: A tool transforms unstructured social media complaints into actionable insights, improving customer experience and safeguarding brand reputation.

The Road Ahead: The Grand Finale!

The competition reaches its climax on June 3, 2025, with The PlAI:Offs Final Pitch happening at The Globe Tower. The top 5 finalist teams will have a prestigious opportunity to present their innovative AI solutions live before a panel of esteemed judges and the entire Globe community.

This final showcase promises to be nothing short of spectacular—an arena where transformative ideas will be put to the test, and the future of Globe’s AI-driven initiatives will take a giant leap forward.

Which AI project are you most excited to see in the finals? Share your thoughts in the comments! And be sure to like, share, and follow Globe's LinkedIn page for more updates.