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Building Globe’s history, one customer at a time

Updated: Jan 8

The story of Globe is co-written by millions of customers and the thousands of Ka-Globe who ensure they get the best service. As we celebrated GDay last September, the Executive Escalation team from the Office of Strategy Management and Customer Experience (OSMCX) went down memory lane and looked back at their years of being at the frontlines of customer service. 


From being at the first flagship store to staying up for the launch of the latest iPhone, their stories surface a singular truth: Globe is built by the commitment of its people to put customers first, day after day. Watch the video the Executive Escalation team prepared below. 


We’re proud to have witnessed our company grow and evolve over the years. From the days of basic technology to becoming one of the leaders in innovation – it’s been an incredible journey. 


Being part of Globe’s history fills us with gratitude, knowing we’ve contributed to something meaningful to the lives of our customers.


Cheers to the memories, the growth, and the future we continue to build together!



Victor: Hi everyone! Samahan n'yo kami sa aming kwentuhan at balikan ang mga nostalgic memories with Globe. Alam naman natin na malaking part si Globe sa ating mga buhay kaya naman excited na 'kong marinig ang kwento ng bawat isa. So let's take a trip down memory lane. Ready na ba kayo? Tara na. 


Renee: Alam niyo ba guys, 'yung eighteen years ko with Globe, isa sa memorable experiences ko is nagkaroon tayo ng system training – from ICS nag-switch tayo to myBSS. Memorable siya kasi naging part ka ng system development ni Globe; at the same time, 'yung training niya sobrang nakakadugo ng utak talaga. Nakakatuwa din na maisip, dahil do'n sa system enhancement na 'yon, mas napaganda natin at mas na-iayos 'yung service natin na pwede kong ibigay sa mga customers. 


Tine: Same with me, Renee. Na-witness ko rin ang system improvement ni Globe. Naalala ko pa no'ng nagca-cashier ako, Ceris pa 'yung gamit natin na system. Sobrang haba pa ng pila no'n. Buti na lang may GlobeOne App na ngayon kung saan real time yung posting and convenient pa sa customers natin. 


Sam: Sino pa ang nakakaalala na hiwalay pa 'yung dating store natin? ‘Yung INNOVE na naghahandle ng broadband services natin, and may ibang store na naghahandle naman ng postpaid services natin. Before kasi, mas madali nating ma-identify ‘yung customers natin based sa brand nila.


Grace: And speaking of system development, ang daming magagandang nangyari sa Globe. From store setup – we started from the traditional stores, then we transitioned sa first-ever Gen 3 stores to to be followed by the Gen 4 in Glorietta. So coming from the store's layout design then more into digitalization na talaga. 


Kei: Naalala ko pa rin na naging part ako ng flagship store sa Greenbelt Gen 3. Ang saya na experience 'yon! Makikita mo 'yong saya sa mga customers dahil sa evolution ng store.


Rose: Ako naman nasa core memory ko 'yong naging part ako ng five-year team dito sa TGT store. So concept store siya before na mayro'ng restaurant sa baba. Mga customers natin, kumakain muna sila bago matawag para mas okay yung mood.


Nakakatuwa din na maisip, dahil do'n sa system enhancement na 'yon, mas napaganda natin at mas na-iayos 'yung service natin na pwede kong ibigay sa mga customers. 

Lyka: Speaking of servicing our customers, I remember the iPhone 3G launch. During that time tumatawag kami sa mga eligible customer na pwede silang mag-avail ng iPhone 3G. As a new member, ang gamit pa lang namin is AVAYA. Kahit ganun pa yung program noon, na-aappreciate ng mga customers na tumatawag kami at na-oofferan sila. Memorable siya sa'kin kasi that was my first time din ng mapunta sa Globe.


Randy: Kung si Lyka naman iPhone 3G, ako naman iPhone 5s. Memorable siya sa'kin kasi inumaga kami, inabot kami ng 5 AM. 'Yun ‘yung time na lumiit yung iPhone, so everyone is excited to get one. Nakakapagod pero fulfilling kasi nakilala ko do'n 'yong isa sa mga customers ko na trinato akong parang anak niya. Hindi lang siya pagbebenta ng cellphone. It's about building meaningful relationships.


Meg: Gosh, since we're talking about iPhones, I remember the launch ng iPhone 11 under Platinum. I personally delivered ‘yung handset ng customer para sa birthday gift ng anak niya and she was so happy. I was so proud to be part of that.


 Hindi lang siya pagbebenta ng cellphone. It's about building meaningful relationships.

Jacky: At dahil sa magandang partnership natin with Apple, isa sa pinaka-memorable sa'kin ay nagkaroon tayo ng Apple Expert Program in 2015. So kasama ako doon sa Apple Experts na first batch, kung saan binigyan kami ng iPhone 6 na naging worktool namin para ma-enhance 'yung kaalaman namin about some of our products. Through this program, hindi lang natin basta binibigay 'yung products sa mga customers natin, but we were able to address their queries and needs about not just our products but also our plans.


Ge: Syempre ‘yan, it goes along with our service developments. I was a part ng 5G launch natin in the country and the 5G signal really enhanced our customers' experience and I can say that's one for the books.


Chris: Pati sa mga branch natin nag-improve, even the hiring process. Nalala ko pa doon ang haba ng pinila ko para sa interview and assessment, pero look at me now, almost 20 years with Globe. 


Yucie: Nakaka-proud ‘no, maging part ng achievements ng Globe? That's why, for me, the most memorable experience is being part of this company. Because Globe has been my dream company. 


Lucille: Ang saya naman talaga balikan ng memorable experience with Globe, at pakinggan ang kwento ng aming team. Maraming salamat sa pagsama sa aming kwentuhan. Kita-kits next time. Happy Gday!


Shoutout to the Executive Escalation team: Mylene Dela Paz, Jill Rodriguez, Agnes Bongon, Renee Erica Hernandez, Kristine Joy Cortez, Samuel Joseph Reyes, Mary Grace Villa, Rose Angeline Callos, Ma Lyka Pardines, Randy Rodrigo, Meg Ricarte, Jacky Lagran, Geraldson Arago, Lucille Alo, Victor Culla, Keila Dumangan, Chris Castillo, and Yucie Bonita. Thank you for putting customers first and always striving to be better everyday



Leave a 'like' on this story by clicking the heart. What's your Globe core memory? Tell us your stories in the comment section below!

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